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| The CEO of Microsoft, Steve Ballmer, has predicted that "in three to four years, with broadband connection everywhere, the notion of software as a packaged product will disappear," Software companies, in their continual need to expand their access to customers, are increasingly utilizing the Internet for demonstrations, trials and ultimate delivery of their software. The only method being used at this time is downloading. The disadvantages of this approach include: |
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Potential users dislike downloading and installing a software program for trial. |
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Sixty percent of software downloads end in failure, according to market research. |
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Publishers are unable to offer options to lease, subscribe, or pay per use. |
Z!Stream allows users to try a full version of a software package from the publisher's web site without downloading and installing the application onto his/her local hard disk. As a result, Z!Stream eliminates the high costs of mailing trial software CDs. This real-time, on-demand access vastly increases the willingness of customers to try new software, improving the effectiveness of marketing campaigns and ultimately increasing sales. Z!Stream ensures secure delivery through encrypted application streaming and prevents piracy by not installing applications onto a prospect's hard drive. And Z!Stream supports broadband connections, making it accessible to the widest possible marketplace. Z!Stream also offers valuable product feedback for publishers by tracking the executables that are downloaded through the trial, providing a record of how users interact with a software package. And Z!Stream contains a powerful billing feature, which enables publishers to offer software on a subscription or rental basis. A highly scalable solution, Z!Stream can meet the demands of hundreds of thousands of subscribers.
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